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7. WEB TRACKING & COOKIES
In order to optimize the user experience of our website, we use web tracking technology such as Google Analytics, LinkedIn etc. Respective data is stored in pseudonymous usage profiles (your IP addresses is stored in anonymized form). Pseudonymous usage profiles will not be (re-)combined with personal data.

When you visit our website for the first time or if necessary again, we will ask whether you agree that we

• process usage data in pseudonymous usage profiles (tracking) for advertising, market research, web analysis and website improvement purposes, and
• we use cookies for this and other purposes that are not required for the technical provision of the website.

When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any advertising cookies or function cookies (tracking mechanisms), respectively.

You can restrict your consent to the setting of cookies in whole or in part by configuring your browser settings accordingly and deactivating the setting of cookies in whole or in part. In addition, you can install a plugin in your browser to protect your privacy, which offers the possibility to prevent web analysis – e.g. AdBlock, Ghostery or NoScript (please note the data protection information of the respective plugin provider). In addition, some web analytics providers are members of industry associations whose websites allow you to centrally prevent the use of online advertising and web analytics by their members. Below you find the websites of these associations for a comfortable provider-spanning prevention of web analysis. In this way you can also prevent the creation of pseudonymous user profiles

• „European Interactive Digital Advertising Alliance“ (EDAA): www.youronlinechoices.com/de/praferenzmanagement
• „Digital Advertising Alliance“ (DAA): aboutads.info/choices
• „Network Advertising Initiative“ (NAI): www.networkadvertising.org/choices

7.1 GOOGLE ANALYTICS
Our website uses Google Analytics, a web analytics service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). Google Analytics uses cookies (see section 4) in order to analyse your use of this website. The information about your use of this website is collected via cookies. It is usually transferred to and stored on servers of Google Inc. in the US. Prior to the transfer to the US, Google masks and thereby anonymizes your IP address within the territory of the EU or of the European Economic Area. Only in exceptional cases, the full IP address is sent to and masked by Google servers in the US. On behalf of the website provider, Google will use this information to analyse your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not combine your IP address with any other data held by Google.

You may refuse to have cookies stored on your device by appropriately configuring your browser (see section 6) or by using a privacy plugin (see section 7). Further, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here: https://tools.google.com/dlpage/gaoptout?hl=en-GB. Further information on the data processing in the context of Google Analytics is available under: https://www.google.de/intl/de/policies/.

7.2 LINKEDIN
Our online presence uses the “LinkedIn Insight Tag” of LinkedIn, which is an advertising cookie. Provider is the LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA). We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn ads. The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires. With the help of the LinkedIn Insight Tag we are able to analyze the success of our campaigns within the LinkedIn platform or determine target groups for them based on the interaction of the users with our website. If you are registered with LinkedIn, it is possible for LinkedIn to associate your interaction with our online services with your user account. You can permanently opt out at this link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. For more information on the LinkedIn Privacy Policy, go to: https://www.linkedin.com/legal/privacy-policy.

7.3 GOOGLE ADs
Our websites use Google Ads Conversion Tracking, a web analytics service that uses advertising cookies. Google Ads Conversion Tracking also creates a Remarketing Tag to retarget a user via Google Ads, which is an advertising cookie. The information generated by the cookie about your use of this website is transmitted to a Google server in the U.S. and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or in so far as third parties process this data on behalf of Google. Google will in no case connect the data with other data from Google.

8. TRANSFER TO THIRD PARTIES
We will only transfer your personal data to third parties where allowed or required by law or if you have given prior consent. If you have given consent, you can withdraw it at any time with effect for the future. We only transfer data to public authorities if required by law, administrative order or court order.

9. TRANSFER OF DATA TO NON-EU COUNTRIES
If necessary for our purposes, we transfer your data to recipients outside of the EU if it is guaranteed that the recipient maintains an adequate level of data protection and there are no legitimate interests excluding the transfer. To guarantee an adequate level of data protection at the recipient’s end, we in particular use the EU Commission’s model clauses for data transfers to third countries.

10. DATA SECURITY AND CONFIDENTIALITY
We have taken the necessary technical and organisational measures to protect your personal data against loss, destruction, manipulation and unauthorized access. All our employees and all persons involved in the data processing are obliged to observe data protection law. and to keep personal data confidential. To protect your personal data, we use a secure online transmission protocol called “Secure Socket Layer” (SSL). You can recognize this where an “s” is added to the URL part “http://” (making it “https://”) or by a green, closed lock icon shown in your browser. By clicking the lock icon, you will get information on the SSL certificate used. The appearance of the icon depends on the type and version of your browser. SSL-encryption ensures an encrypted and complete transmission of your data.
The technical and organizational security measures implemented by our hosting provider AWS are described here: https://aws.amazon.com/compliance/data-privacy/

11. YOUR RIGHTS REGARDING YOUR PERSONAL DATA
The user and other data subjects may demand from us the following rights in respect of their personal data:

•          Right of access by the data subject (Article 15 GDPR)
•          Right to rectification (Article 16 GDPR)
•          Right to erasure (‘right to be forgotten’) (Article 17 GDPR)
•          Right to restriction of processing (Article 18 GDPR)
•          Right to data portability (Article 20 GDPR)
•          Right to object (Article 21 GDPR)
•          Right to revoke consent given at any time without affecting the legality of the processing carried out on the basis of the consent until revocation, if the data processing is based on consent pursuant to Art. 6 para. 1 lit. a or Article 9 para. 2 lit. a GDPR.

With respect to Art. 21 GDPR you may object

•          on grounds relating to your particular situation

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on lit. e (public interest) or lit. f (legitimate interests) of Article 6 para. 1, including profiling based on those provisions. We no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

•          relating to direct marketing

Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data is no longer be processed for such purposes.

12. YOUR CONTACT TO EXERCISE YOUR RIGHTS
In these matters and in case of questions relating to data protection, please contact our data protection officer Dr. Bernd Schmidt at dpo (at) arago.co or write to: arago GmbH, Eschersheimer Landstr. 526-532, 60433 Frankfurt am Main, Germany. For a swift processing of your request, we recommend stating your name, surname, date of birth and, where existing, your e-mail address and in case of an opt-out after receiving advertisements attaching a copy of the advertisement.

13. Right to lodge a complaint with a supervisory authority
If you believe that arago is not processing your personal data in accordance with the requirements set out herein or applicable data protection laws, you can at any time lodge a complaint with the competent data protection authority (Art. 77 GDPR).

14. NO AUTOMATED DECISION MAKING
We do not use your personal data for automated decision making under Art. 22 (1) GDPR.

15. CHANGES TO THIS DATA PROTECTION DECLARATION
New legal requirements, business decisions or technical developments may require changes to our data protection declaration. This data protection declaration will then be updated. The most current version is always available on our website.

Last Update: January 5th 2021